Situation presets
Everyday, travel, medical, or sitter — each sets the banner finders see.
The stakes
Why seconds matter
Lost pets are usually found nearby — speed and clarity win.
66%
Never make it home
Of lost dogs that reach a shelter — Shelter Animals Count, 2025.
5 sec
To open the passport
NFC tap — not a vet scanner trip.
~5 mi
Local safety net
Report Missing can reach nearby Sona users.
$0 / mo
No subscription
Other trackers bill $9+/mo — $100+/year. Sona: buy once, free forever.
How Sona works
Tap to connect. Alert when it matters.
Claim the tag, open the passport, get notified — everyday and when they're lost.
Claim & attach
Activate in the Sona app. Your pet's name stays off the tag.
Finder taps
Any phone opens the passport — photo, notes, how to reach you.
You get alerted
A scan notification when someone opens the finder page.
Report missing
One tap reaches opted-in neighbors nearby.
Home safe
Clear alerts and mark found when everyone's reunited.
Want the interactive walkthrough? See it in action on Help.
9:41
Passport
Sona passport
Digital Pet ID
ShareEdit
Luna
Pomeranian · 55 lb
ShyAnxious
Finder banner
Medical alert — read health notes and contact owner promptly.
Vaccines
Expired
Microchip
On file
Owner contact
Phone+1 (555) 012-3456
Emailluna@example.com
Wallet-ready IDsonatags.com
Tap Share for caregivers, or let finders tap the tag.
Digital passport on your phone
Wallet-ready in the app. Opens the moment someone taps the tag.
Finder-safe profile
Photo, temperament, and notes you choose to show strangers.
Vault & care links
Encrypted chip ID for you. Time-limited links for sitters and vets.
Compare
Sona vs. the usual options
No batteries. No subscription. Any phone can help.
Core
Battery-free
No charging on the collar.
ChipYesAirTagReplace batterySonaYes$0 monthly
No subscription.
ChipYesAirTagYesSonaYesAny phone helps
Stranger with NFC — right now.
ChipScannerAirTagApple onlySonaYesScan alerts
Pinged when someone taps.
ChipManualAirTagFind MySonaYesNo finder app
Tap — nothing to install.
ChipVet DBAirTagFind MySonaYes
Chip
AirTag
Sona
Core
Battery-free
No charging on the collar.
Yes
Replace battery
Yes
$0 monthly
No subscription.
Yes
Yes
Yes
Any phone helps
Stranger with NFC — right now.
Scanner
Apple only
Yes
Scan alerts
Pinged when someone taps.
Manual
Find My
Yes
No finder app
Tap — nothing to install.
Vet DB
Find My
Yes
Passport
Photo + notes
Temperament on the public page.
ID only
No profile
Yes
Lost broadcast
Nearby users when you report missing.
No
No
Yes
Core
Lifetime on collar
Keeps working year after year.
Yes
Battery dies
Yes
AirTag is a trademark of Apple Inc. Sona does not provide live GPS tracking.
Our mission
The modern standard for unconditional love.
Open, instant safety infrastructure — no subscriptions, no data traps, no obsolete metal tags.
A living digital passport
Update alerts, diet, and contacts instantly — your pet's ID evolves with them.
Frictionless recovery
Anyone with a phone can scan and reach you — no apps, no accounts, no delay.
Shop
Founding price · First 250 tagsGet your Sona tag
$19.99$9.99
Blank NFC tag in the box. Claim in the app after it arrives.
Live preview
30mm round · NTAG213 · IP68 · factory NFC mark only
Optional tip — help us give a tag to a shelter pet
Secure Stripe checkout · Ships next business day
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